Scribbling on Desk

On Gardening

Papa messaged last night. He is in Daltenganj- mesmerised by the yet untouched jungles and mountains of Jharkhand. Broad, rough leaves and bright orange flowers of Palash- I remember him mentioning a decade ago on our way to Ranchi. The highway was all broken those days, and the sidelines were home to Palash trees- the state flower of Jharkhand. I was happy for the existence of horticulture department that day. I came to Bangalore that year. The connection with wilderness that was ignited in Jharkhand would continue in the happy green campus of HAL. The next year after moving to the new city was the year I planted plants in pots for the first time. They would not last as long. I got dengue and had to be in hospital for some days with no one to water them. There was also a habit of taking leaves and going home or travel in southern India’s monsoon ghats. Since then, I have tried to plant greens in cloistered balconies, as sheltered enclaves in the city life, with long breaks in between. They do not have the freedom of the wild berries of countryside in Jharkhand, but at least they are a symbol of our roots and longing.

What is it that makes gardening an activity of joy and calm? Firstly, gardening is a lesson in patience, It’s a slow moving activity. Changes take time and you await the plant to respond. A day of sunshine, a different timing of watering, an evening of thunderstorm- all pass and are forgotten. Second is the joy of watching things grow. You see a life bloom, with some of your effort helping it prosper. Certainly, there are elemental factors just as important as your intervention, and yet, there is some condolence in helping that germ come to life. Lastly, I think I also enjoy the mechanics of it. The fact that each species has different needs and wants, that they can do good given their basic needs are met is reminder of our struggles in uncertain, unknown places.

I made a sketch of the “Spirit of India” plant yesterday. I have four of them, in rather small pots- the ones they handed us in the nursery. They are around 3 feet in height- quite an achievement for the size of pots, and I am quite proud of them.

A time to watch birds

It is placement season and most people in class are occupied with interview preparation. This has made me a bit worried about my own preparedness.

One of the many advantages of pursuing an MBA after a break from work is the pleasures of enjoying your hobbies in peace. The one year at IIM Bangalore has allowed me the luxury of time to explore bird-watching at a live hotspot of diversity. 

E-bird identifies 78 species at the campus. Most of these call the campus home and find a restful island in an increasingly crowded city. We do get many visitors too, though. There have been distant sightings of the Oriole, Monarch and Treepie. Occasionally, the larger of our flying neighbours drop by from nearby lakes-Madiwala, Arekere and Hulimavu. In the distant corners of campus, you may find a Stork, Heron and Ibis brooding on the forest floor- drying itself. 

I am still far from discovering all the species recorded on campus, but I do carry a pair of bins in my bag every class day. I try to get to campus early in the morning so that I can catch a glimpse of them waking up and starting their day just like the students and teachers that surround them. 


Walmart’s Troubles in China

Walmart entered Chinese retail in 1996 and has been the symbol of modernity for the Chinese middle class. Recent years, however, have been troubling for the retail giant in $ 5-Trillion Chinese retail market- with declining profits and changing buyer preferences.

Some of the challenges:

  • The older generation preferring the unorganised sector for regular purchase over large stores
  • The younger generation moving on to ease of e-commerce (rise of JD) and quick home deliveries
  • The Chinese buying behaviour dependent on small purchases multiple times a week unlike the American habit of stocking for the long week
  • Growing sales from Sam’s Club where the earnings from per-dollar revenue are small.

The year of SBI Student Loan

Did not finish the book Infinite Jest by David Foster Wallace, but his way of timelining the story with sponsor company. The title of the blog should be taken in the same spirit, and has nothing to with the content under.

It has been the end of week one. So far, the process has been more of self-discovery than formal education. I am open to reassessing myself, putting myself in difficult situations of being evaluated by others, trying to improve and act on the cues I get from others around me. You could call it the year of transformation, but that can only be justified if the results speak for themselves in one year. So far, its been more of a week of reflection. I must say that change in mindset can be a little difficult because we keep falling into the same patterns of thinking.

I will continue with experimenting and testing myself everyday. Little to lose, much to gain. Odds in favour. Cheers.

Pre CDS meetup

This is my first post on the 1 year MBA program on my blog. The classes are expected to start from 9th of March, 2022. Students, batchmates and neighbours have started coming into Ajmera now. Everyone is wanting to reach before the CDS meet on 3rd of March.

I had my first CDS 1 on 1 today at 3 PM with Prof. Ganapathy Sharma and Robin. The CDS (Career Development Services) is a small department that looks into profiles of students and tries to understand their aspirations from the future. This is followed up by filling in the gaps that the student may need to overcome to achieve their goals.

On another note, I would say that pre-MBA months have been filled with lot of scrolling on LinkedIN. I had been oblivious to social media for past 6 years. The only semblance of social media I had was via Whatsapp and Reddit. However, LinkedIN has emerged as my goto application to stalk on old classmates. That’s one thing that has changed.

For myself though, I think I am going to stick to my blog as primary form of communication to the outside world. The short format of Social Media websites and the hoard for approval via likes/dislikes is a bit too much for me. I hope to keep filling this space with all the little things that happen over the year as a memoire of my days at IIM, Bangalore.

श्रोत से समाधी तक

बूँद की तरह- मैं भी टपका,
घन बादल का मटका,
अँधेरी रात में,
जैसे किसी ने धरती पर पटका।

दाने जैसे लाल अनार,
मुझमें भी समाए किस्से हज़ार,
मूंदे हुए पतले छिलके से,
फिर भी खाने वाले लाचार।

करवट लेती झिलमिल नदियां,
मैंने भी सवारी कई बगिया ,
बचपन, यौवन- महीने, साल,
धुंधली- धुंधली कई सदियाँ।

टीम-टीम करता मैं भी जगमगाऊं,
छल-छल करता बहता जाऊं,
क्षितिज पर ढलते सूरज से,
सायंकाल में दौड़ लगाऊं।

दहन

अँधेरे कमरे के इक कोने में
कुछ सिकुड़े से पन्ने
बंद, नम, खिन्न हवा से नाराज़,
धूमिल ज़मीन से लिपटे थे ।

बरसों पहले की सूखी सियाही
अब फीकी- फीकी दिखती थी
और प्रणेता की स्पष्ट लिखाई
अब मुश्किल से ही दिखती थी।

ये शाम,
उन पन्नो का आखरी दिन,
ढलते सूरज की रौशनी
आवरित उन पन्नो पे,
ज्योत से प्रकट पृष्ठ- शैया और सेज़
दग्ध- शायद अपने ही तेज़ से।

On Idols and Markets

Had the misfortune of listening to trending music on Apple Music today morning. I was in a hurry so I just played the first “curated” playlist that the app suggested- and to my unsurprised disappointment, it was the same reverb+echo, auto-tuned voice that has been doing the rounds past few years. What is disturbing is that even though the streaming services overtly suggest that the recommendations are based on the taste and listening history of the user, the algorithms are heavily biased to bombard the trending and monetisable music/content disproportionately.

A simpler example would be Youtube. I mostly watch ad-free content on it. Much of it comes from Universities and NGOs who seldom put advertisements on their videos. If I make the unforgivable mistake of clicking on some of the suggested links on the side-panel- which appear harmlessly similar to the content, the system directs my journey to monetizable, snappy and insincere content made for mass consumption. This is more by design of an evil organisation than a random drunk walk along the hyperlink network. The psychological studies that the streaming services greatly leveraged, have guided them to reward views to content that keeps users glued to the screen the most. Parameters such as time-duration, provocative banner/thumbnails, geographic preferences and perhaps a dozen more guide the algos towards an advertising utopia where the viewer happily watches the sales pitch while being under the illusion that the content was worth her time. To her, it was a win-win deal. It is highly unlikely that the content that she ended up watching is what she was actually looking for when she began 2 hours ago against a 15 minute search for a paper she needs to submit tomorrow morning.


Among the proposed updates, the researchers specifically target a problem they identify as “implicit bias.” It refers to the way recommendations themselves can affect user behavior, making it hard to decipher whether you clicked on a video because you liked it or because it was highly recommended. The effect is that over time, the system can push users further and further away from the videos they actually want to watch.

MIT Technology Review:
YouTube is experimenting with ways to make its algorithm even more addictive

The music industry has been propping up idols for decades now. The labels find it easy to sell a single artist for a few years until the artist is chewed up beyond the juicy taste of the market and spit out to be replaced by a new face. The music and lyrical themes mostly stay the same through the change. Bollywood milked the sole theme of premarital love and the lure of it in a sexually suppressed society for decades.  The people behind the stage also survive the cyclical change. Piracy and advent of compressed music formats spelled doom for the recording industry and they found shelter in stage-shows which grew in size and number in the past 20 years. The world tours and continental circuits are now almost seasonal- albeit the COVID-19 crisis put a pause to it. The curated playlists from the music streaming apps also feel like an attempt to prop up idols who are more of a style-statement of a community or age-group for some months or years, and then presenting the audience with some(thing/one) new. The label is shielded from the fickle novelty trends of the audience. The other advantage of bombing uninterested users with mainstream music/video is the payoff of creating FOMO in your customer base. Since everyone else is listening to the “Day’s Top Ten” playlist, there’s gotta be something good about it. Doesn’t Zara practice the same principles in clothing?

Lata Mangeshkar passed away this week. Was she someone who was groomed by the film-industry and country over the decades or just raw power that was unsurpassed in her time? The whole story is difficult to know without all players involved speaking their accounts in public. The advertising industry knows how Sachin was propped up to be “The God of Cricket” in the 90s when the Indian market was opening up to the world. It also knows why Dhoni was captain cool with all the ads until Kohli was made the next big thing. The cycle-time is shorter today in advertising. The face of brand is showered with money and fame, but has to be quickly replaced to adjust to the sentiments of a crowd with historically low attention span. Five seconds is what Youtube gives to you as a brand before it release the viewer from its clasp with a “Skip Button”.

Advertising needs a reinvention. It needs to develop a marketplace where the interested buyer is rewarded directly for their time, rather than using gimmicky music and videos in between as filler. B2B sales already remedied this through time commitments by both parties- buyer and seller. Yellow pages and its internet adaptations (e.g., Craigslist) used to do it in the B2C market. Ideally, I would prefer the streaming services to move to a purely paid-subscription model with their efficiency measured via matching-ratio of the viewer to the content she needed. Paying money for web artefact that solved a problem and splitting gains between the content-creator and streaming platform while eliminating the hawkish advertiser that sleazily parses user data is a rewarding goal. It also has potential to resolve serious problems of 21st century. Complete lack of privacy, online addiction, over-consumption and low self-esteem of buyers with the FOMO phenomenon being a powerful motivator in purchases, and even to an extent the hate-campaigns that have become popular thanks to the desensitization of the viewers.

A testing crucible for such a paradigm was the online Q&A platform Quora. The website maintained restricted entry behind a paywall for asking questions which were then answered by “experts” who were compensated by the platform from subscription earnings. The coming of Reddit democratized Q&A platforms, and as the power of network exploded for Reddit, there was very little market left for other Q&A platforms to compete for. Today, unfortunately, Reddit is another monopoly within the existing advertising model and suffers from the same ills that plague other sheep in the herd- hate, addiction, and numb senses of the users. Quora, while negligible in its scale has maintained its quality discounting from some dilution that comes mostly with making part of its content free-to-access.

The challenge for a video/music platform to match user with her intent may lie more with sensory psychology. Text is more rationality heavy than Photos/Videos/Music which exact a rather immediate emotional response. This explains why memes are more viral than jokes. The general tendency for video/music is to gravitate towards an entertainment value-proposition for the consumer. If the everyday user consumes media as purely an entertainment venture, she risks being prey to larger forces than she has control over. The psychology of addiction has been sufficiently explored- at least for the purpose of advertising. Her quest for that infinite jest will leave her drained and exhausted under the powerful advertisement model existing today. Is the general user prepared to limit her dosage of entertainment with monetary expense out of her pocket (hypothetically, a limit of 10 videos per day on Netflix) and make it transactional like other consumption decisions on in her life? The preference of users will decide the path that online advertising takes. The alternative is regulation, a path that has abhorrent past and one that the netziens vehemently resist.

Back from Goa

We just returned from Goa. Left Bangalore on the previous sunday on a burst of enslaved will- with COVID practically cutting off most non-essential travel.

We stayed at the Sibaya resort on Morjim beach, North Goa. I had booked the place for three nights without seeing the reviews, which were all negative. The stay, however, was a pleasant revelation- a first in Goa. The staff was courteous, the rooms spacious and beautifully maintained for a property right on the beach, and the adjoining restaurant (called Saz On the Beach) has the most beautiful views of the evening sun. We saw the sun set into the ocean every evening. Well, not exactly in the ocean as some clouds on the horizon would curtail the last few minutes. But the golden glimmer of the long beach stretched out end-to-end called us every evening.

It had been bright and shiny the morning we reached the Mapusa bus stand. That’s where our bus from Bangalore had dropped us. After a walk along the wrong direction, we took an auto for Morjim that charged us Rs 500/- for a 20 km trip, which I felt was a little high. By the time we reached the hotel, it had suddenly become clouded grey, had rained and and had stopped, but the clouds were still out in the sky. We were allowed an early check-in at 10:00 AM thanks to the pleasant personality of Mr. Ranjan who hails from Darbhanga. I have always had an unreasonable affinity for people from Darbhanga and the Mithila region, perhaps due to my long friendship with Mota. Ranjan has been in Goa for past 14 years, he says. That’s enough time to be naturalized to any life- shore or snow. And naturalized he is- just as relaxed and calm as the everyday Goan.

In the evenings, we would go on walks along the Ashwem stretch. The little shanties along the margins had few visitors but all sparkled in yellow warmth. Gusts of wind would carry bohemian songs from distant lands, now treated as endemic to Goa. We had not booked any motor-vehicle for our stay this time, so this stretch of sand was all we had. There are rocks jutting out in the sea at places along the shore, but the rest of the beach is non-threatening for a swim. The waves were harsh the first two days because of the turbulent weather(there was a cyclone warning out) but eventually the sea turned into a calm and undulating cradle with just the right temperature. On the last day, we were in the water for 3 hours straight, without a shiver.

The return journey from Goa has always been sad. Leaving all that bright sunshine and a world or carelessness. I kept mapping all the places and my past visits from Morjim until Cancona. Thanks to google timeline and modern human tracking every second, I know of all my prior visits to the state. June 2017 was the first time I went to Goa. Now that we are back in Bangalore, we are back to the routine ebb and flow of routine life. Work and weekends, and the cycle again. Maybe one day my books will go viral and I can spend my rest of days from beaches and mountains far away from the need of cities.